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lux@9lian.net |
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 Marketing planning |
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Online marketing planning service |
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We do not engage in online product marketing as we never categorize online marketing as a product for sale. We provide you with systematic online marketing planning service. |
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Website breakdown: analyze website specifics to spot basic problems;
E-commerce definition: clearly define website position as e-commerce website;
E-commerce mode analysis: analyze e-commerce mode, study suited e-commerce modes;
Trade competition analysis: analyze trade competition and trade websites;
Website development plan analysis: feedback analysis of the implementation of short-term e-commerce website plan and long-term development strategy. |
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Website structure diagnosis: whether website structure is rational, highly effective, convenient and well matched to users’ visit habits;
Web page diagnosis: whether page codes are simple and succinct, page capacity is appropriate, and page colors are properly arranged;
File and file name diagnosis: file format, file name, etc.;
Access system analysis: statistical system installation,
Promotion strategy diagnosis: whether website promotion strategy is effective or backward, and whether composite promotion strategy is adopted, etc. |
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Keyword analysis: whether keyword is appropriate, and keyword density is reasonable;
Search engine logon analysis: check out logon manner, and confirm logon information effect;
Link correlation analysis: link popularity and correlation;
Target market analysis: analyze target market, and relation between target market and marketing;
Product analysis: analyze product features and selling points;
Marketing page analysis: position of marketing page, page contents, and first view impression, etc.;
Marketing channel analysis: marketing channel status, and exploration of new channels;
Follow-up product and service analysis: follow-up product development and service feedback;
Price analysis: price specifics and reasonability, etc. |
| Ⅳ. Integrated optimization: |
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Website structure optimization: structure optimization, e-commerce operating environment optimization, etc.;
Web page optimization: page layout, page design optimization;
Navigation design: navigation facilitation, navigation text optimization, etc.;
Link arrangement: arrangement of internal and external links;
Label optimization design: optimize label design. |
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Web traffic promotion strategy: web traffic as the key issue where multiple online marketing methods are applied;
External link promotion: friendly link strategy application;
Virus type marketing strategy: flexibility in the application of specific strategy;
Other promotions: focus on network changes, and develop new promotion methods;
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| Ⅵ. Online marketing training |
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Focus on methodology training. We deliver online marketing training according to your specific conditions, which gives you facilitated online marketing experience in the future. |
| Online marketing planning service include: |
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1. Website consulting planning
2. Website operation consulting
3. Website brand consulting
4. Website platform consulting
5. Whole-journey website maintenance
6. Website marketing training |
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